In today’s digital world, having a website isn’t enough—you need to make sure people can find it. That’s where Search Engine Optimization (SEO) comes in. SEO helps your website appear in search results when people look for the products, services, or information you offer. Whether you run a blog, a small business, or an e-commerce site, understanding the basics of SEO can significantly improve your visibility and traffic.

In this blog, we’ll break down the core SEO fundamentals and show you how to improve your website’s ranking on Google.

 What Is SEO?

SEO is the process of optimizing your website to rank higher on search engines like Google. The better your SEO, the more likely your site will appear on the first page of search results—where most users click.

SEO includes both on-page (changes you make on your site) and off-page (external factors like backlinks) techniques that tell Google: “This website is trustworthy, relevant, and valuable to users.”

 Why Google Ranking Matters

• 75% of users never scroll past the first page of results

• Higher rankings = more clicks, leads, and conversions

• Organic traffic is cost-effective and long-term

If you want to drive traffic without relying heavily on paid ads, SEO is your best friend.

 Key SEO Basics to Improve Your Ranking

1. Keyword Research

Start by identifying what your audience is searching for. Use tools like:

• Google Keyword Planner

• Ubersuggest

• Ahrefs or SEMrush

Choose relevant, high-traffic, low-competition keywords and use them naturally across your content—especially in titles, meta descriptions, and headers.

2. On-Page SEO Optimization

This includes:

• Title Tags: Keep them under 60 characters and include your keyword

• Meta Descriptions: Write compelling summaries (150–160 characters)

• Header Tags (H1, H2, H3): Organize content for readability and SEO

• Image Alt Text: Describe images to improve accessibility and search visibility

• Internal Linking: Link to related content to keep users on your site longer

3. Quality Content

Google prioritizes useful, original, and engaging content. Focus on:

• Answering user intent

• Updating old blog posts

• Using a clear structure and natural language

Tip: Long-form content (1,000+ words) often performs better in search rankings.

4. Mobile-Friendly Design

With most users browsing on mobile, your website must be responsive. Use Google’s Mobile-Friendly Test to check your site.

5. Website Speed

Google considers loading speed a ranking factor. To improve speed:

• Compress images

• Use caching tools

• Upgrade to faster hosting

• Minimize CSS and JavaScript files

6. Backlinks

Backlinks are links from other reputable websites to yours. The more high-quality backlinks you have, the more credible your site appears to Google.

How to earn backlinks:

• Guest blogging

• Partnering with influencers

• Creating shareable content (infographics, guides)

7. Technical SEO

Make sure your website:

• Has a secure HTTPS connection

• Uses a clean, crawlable URL structure

• Has a proper XML sitemap submitted to Google Search Console

• Avoids broken links or duplicate content

 Bonus Tip: Use Google Tools

• Google Analytics: Track user behavior and traffic sources

• Google Search Console: Monitor indexing, errors, and keyword performance

• PageSpeed Insights: Get tips to improve your site speed

 Final Thoughts

Improving your website’s Google ranking doesn’t happen overnight. SEO is a long-term strategy that requires consistency, updates, and attention to detail. But the payoff—organic traffic, higher visibility, and better conversions—is worth the effort.

If you’re just getting started, focus on these SEO basics. And if you need expert help, Kriz Digital can assist with a custom SEO strategy tailored to your business goals.